The Master list of Marketing and Sales Tools
The following is a massive compiled list of marketing and sales tools I’ve used over the past 4+ years to bootstrap dozens of businesses. Some of the tools below will be relevant to you, others may not fit your business. The reason this list is valuable to you is that you can use these tools to automate processes, save time, and make your business run more smoothly. I’ve spent the last 4+ years finding these tools so you don’t have to. If you end up discovering just one resource from this list, then I feel like I’ve helped someone. You can get a quick overview of the tools in this spreadsheet:
All I ask is that you share this list with friends, colleagues, and other connections to help those that could get a little extra bump in their business. You can also download this entire list with an additional resources into an excel spreadsheet for more simple sharing. Please comment on what you think and if you found this helpful! Please share it!
Every business should create it’s own content. If you’re struggling to create your own pictures, documents, write up, guides, lists, ebooks, templates, etc. Then take a look at this list and find simple ways around doing all the work the long and hard way:
Funny viral images
Edit pictures online
Make your own Memes
Duplicate Content Checker
Duplicate content search for your website and blog posts
Just as it says, summarize articles
Make sure your content writers aren’t ripping you off
Content writing service $0.013 per word
Free Stock Footage / Cheap
Photography, Video, and Web
($25, $150, $175)
Puts email sign ups and additional calls to actions on videos
($0 – $100 depending on the number of videos)
Website Analysis and Auditing
Want to see what competitors are up to? Or how well you’re doing with your website? In order to find out far you’ve come, you need to see where you’ve started. These tools show you how much traffic, social traffic, paid ads is coming to your site, where it’s coming from, and expose holes in your marketing efforts. You can also use these tools to find out what is working for the competitors.
Analyze websites – similar to Ahrefs
Errors and SEO best practices
Seo / page rank tool
Comprehensive SEO analysis
Neil Patels SEO Analyzer
SEO Analyzer that tells you what you may have missed in terms of SEO
Open Site Explorer
measurement of audience demographics and delivers real-time advertising.
(Free but you must add it to your site)
Comparing traffic to your competitors
Grading your site overall
Webbee SEO Spider
Who is purchasing more CPC/PPC
Google Algo Checker
Google Algo Checker – Have you been hurt by an update?
Compare and find out someone’s social reach
Speed testing site
App breakdown for installs – keywords
ASO Reports and App Keyword Tool
Website error checker
See google updates and how they effect your site
E-mail Campaigns/ Email Tools
If you’re not collecting emails and interacting with your customers, you are missing out on a major part of your business. Email marketing lets interact with potential, new, current, and old customers. This is one of the most important parts of marketing and how you continue to get new customers.
Simple email software for basic email marketing
Simple email software for any business
$110 per month – (5,000 – 10,000 contacts)
Email software with lots of integrations, templates, and simple flow setups
$149 per month – (10,000 – 25,000 contacts)
Affordable email marketing software with all the bells and whistles
$299 – $699 per month (50K – Unlimited)
Email Marketing for everyone
Business email software
$145 – $235 per month (25,000 – 50,000 Contacts)
Email on Acid
Affordable email software for sending massive amounts of email
$295 per month – (2.5M opens)
Email software that is affordable
$119 per month – (10,001 – 25,000 contacts)
Mobile friendly and intuitive email marketing software
$180 per month – (50,000 contacts – unlimited)
Cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. Retargeting/CMS
$995 a year for up to 60,000 emails sent and a maximum contact list size of 20,000 addresses.
E-mail marketing/retargeting and more
Unlimited e-mails for $495
Inexpensive mass e-mail service
100,000 e-mails for $86
E-mail service with lead nurturing/advanced data
$2,000 – 3,000 per month
Responsive email creator
$99 – $199 buy – own. Simple way of making responsive emails
Social media gives you a different channel to share anything you want with your current and potential customers. In many different types of businesses, the nature of social media is more so a “check the box,” type of thing. You need to have it and it should be kept current. The following tools let you monitor, create, and more easily get shares on social media.
Easiest way to publish on social media, it also allows you to share with your reading audience for greater visibility.
Click to Tweet
Facts that allow for fast re-tweet
Widget for sharing on WP and other sites
Social signals across 50 networks
$29.99 a month
Post content to 50 channels at once
$5 a month
Social Media Policy Legal Template
Get social media leads
$75 – $250
Social media listening tools
Social media management platform – similar to hootsuite
Inbound Marketing Tools
Inbound marketing is the idea that you provide valuable content over time (much like this master list), for your potential customers to interact with and eventually become a part of your mailing lists or eventually sign up for your services or look deeper in your product.
Make gated content and email to build large email lists
Marketing software/content based CMS
Marketing automation, engagement, management
$1,395 – $2,995 (10,000 records)
My Duplication Academy
Cheap version of hubspot/inbound marketing
Cheap version of hubspot/inbound marketing
$67 per month
If your website is a source of leads (which it should be), you should find out how users are interacting with you. These services let you ask customers to walk through different processes on your website and give brutally honest feedback.
Mobile app testing
Get instant feedback or proof that a certain feature or part of your website is working. This can be asking customers what they want to see, referral programs, surveys, contact forms, and much more.
Surveys, customer feedback, etc. Find out what users like, show them helpful options, feedback.
($29 a month)
Automated messages to people
$49 – $129 a month (3,000 – 10,000)
Pop-up before you quit, landing pages, etc
$5995 – $3995 per month by pageview volume
Customer feedback quiz emails
$49 a month
Get info’s from your customers, on the cheap
Create surveys with a links
This is the flatform used for email quizes.
You need to constantly measure your site’s performance to find out how to make the user experience better, reduce the bounce rate, observe user journeys, and get a better perspective on how your users on interacting. This isn’t always for people just starting out but it’s worth a look.
Measures events (users signing up, sharing, click lead sheet, purchase, etc) and event can have properties (name, categoy, amount). See how users fall off as they progress through the site
$150 – $300 per month (500K – 2M events)
Direct access to all your customer-level and event-level data and in an easy-to-query format. Stored on Amazon.
$91 – $100 per month (500K – 1M events)
Built to collect and store huge amounts of event data – those constant little interactions that happen all day, every day, in your apps.
Free – $20 – $125 per month (50K – 100K – 1M events)
Individual user-based analytics platform for your whole team. Info graphics!
$150 – $250 per month (500K – 1M)
Behavior, leading real-time web analytics and targeted customer engagement service
$79- $199 per month (400k – 1.25M)
Install tracking for the last time. Send your data to 89 tools with the flick of a switch
$29 per month (1M events)
Analytics. Data centered around your customers, not just page views
$20 – $120 per month (100K – 1M)
Monitor, Analyze and Optimize Customer Engagement with Online Customers
Expensive $200+ per month
Find out which keywords you rank for. Diversify and start to build content off the keywords and phrases you’re interested in ranking for. This is the difference between your business eventually coming up on the first page of google and 10th page.
Density of keywords on site
Google alerts for anything related to your company
Hit Tail Long Tail Keyword Tool
keyword spinner and discovery tool
Find similar keywords for blog posts by putting in what your website is about and what your blog is about to help you determine keywords to use.
A/B testing and Landing pages
As you get more advanced in building your business and your website, you will need to optimize your website to discover the easiest ways to turn people into paid users or leads. These services let you change the content on your site, interact more efferently with customers, and drive more leads by testing outcomes.
Landing page design and implementation software
Test A/B landing pages
Visual Website Optimizer
A/B testing – usability – Split testing – heatmap
A/b testing – email capture – user grabs
Marketing companies are a dime a dozen. Some of them are great and some of them are frauds. The companies listed below are more-so examples of what marketing companies look like. They should offer a range of services and never promise to “put you on the first page of google.” If you’re seriously considering turning over your marketing efforts to a company, do some research, talk to the companies in their portfolio, and get multiple quotes.
Social Media, SEO, Analytics, etc
$750 per month
SEO, Ads, PPC
Social Media, SEO, Analytics, etc
$5,000 – $25,000 per year
This section is more geared towards products and services that specifically target mobile users in terms of ads and analytics. If you’re just getting started and don’t have a mobile product or service, feel free to move past this section.
Big data. Realtime tracking
E-mail popup for mobile browsing
Deep linking to appstore
CPC/CPM/Retarget CPC – Ads
A major part of every success company is paying for leads. There are thousands of tools that help companies get new customers. The following are different tools and services that help you pay per click and impression within a slew of different ad networks.
Retarget across the web, Facebook, and Twitter
CPM rates falling between $0.25-0.40 for Facebook Retargeting and $1.25-2.25 for web retargeting on average.
Retargeting – fb and google similar networks
CPM range of $1- $2.50
CPM banner ads, CPM email ads and CPC contextual links.
Starts at just $1 per CPM or $0.10 per CPC.
Full-service display advertising solution specializing in retargeting and audience targeting
$1,500 – $2,500 per month $4 CPM
Adwords and Bing Purchasing – they do all the work
$249 – $899 to advise monthly. $549 – $1000+ to fully manage.
Automate all your ads
When you’re working on any type of project for your business, you should be using some type of software that keeps tracks of your progress. This keeps you more organized and helps keep others accountable for their responsibilities. Project management isn’t something that comes easy to everyone, but when you pick a tool below make sure you take the time to train others on how to use it.
Construction project management – specifically for projects that use gantt charts . Great project summary and reporting
Simple project management
Scraper / Crawlers
Rip data from websites when you need it. This can be contact details, potential customers, or anything that you want to collect. These tools can save tons of hours when you’re trying to grab data to display elsewhere.
Scrape pages for data
$1 – 10,000 pages
Scrape blogs for authorship/contacts
Similar to buzzstream – get contacts for bloggers
Scrap blogs and websites for contacts and twitter
In sales, you need to make sure the people your reaching out are the right people. Time wasted on the wrong customer means less time spent with the right one. Tracking the right person to speak with can also be time consuming. Do it right with the tools below.
Atomic List Manage
E-mail verifying for business
Find email addresses for people within a company
Finds emails based on url
Internet Automation Tools
These tools allow you to shift some of your efforts away from manual processes when it comes to sending messages and reactions out one by one. This is key for social media in terms of getting a first touch out and also interacting with new leads as soon as they interact with you. Poke around a bit and see what you find.
Set alerts for anything, set up automated functions on social and other platforms
Sometimes the old methods are the best, maybe you want to add a special touch to a new client or you’re interested in getting a service that takes your calls when you’re busy. These are a great way to make your company and team seem bigger than it is.
Virtual assistant that answers your calls for you
Send handwritten thank you notes
When you start using dozens of tools, it becomes nearly impossible to keep up with all the logins and passwords. This saves everything in one place where you can access and grant access to others on your time. There’s nothing worse having to reset passwords every time you want to use a tool.
Save all your passwords securely in one place
Depending on the size of your staff, you want to consider using an inter-office communication tool outside of SMS texting and email. This a quicker way of getting messages and responses overall. Keep in mind conference call tools are great way to do a remote sales presentation.
Office messaging app
My Free Conference Call
Free conference call dial-in tool. For those that have customers that are less digital friendly
Simple messaging software that is virtually an industry standard these days
Set appointments and allow leads to choose their appointment times and automatically sync with your calendar.
Figure out a meaningful way of displaying your data. These tools are going be more and more helpful as tools to get better sense of how your business is going on a daily, monthly, and weekly basis. You can also use these tools in presentations and cool pieces of content for people that interact with your brand.
mix your data with maps
Dashboards. Get a better overview of your business by linking all your information and stats in one place
View Anonymously / Browse Incognito
Sometimes you want to test stuff on your own site, view competitors, or see how a different IP or location will display the content or languages on your own site. Other times it’s just for playing it safe across a slew of possible circumstances.
Browse and search Anonymously
Use for free – surf in private
Plain and simple, you need a website. If your business (no matter how small), doesn’t have a website- you are leaving money on the table. Consider using one of dozens of free CMS websites to get something out there. When you get more advanced, you should begin to create landing pages based on sales or different campaigns. Landing pages can be tricky but there are also tons of guides on doing them correctly.
Visual Composer – tool to build webpages inside of wordpress
Diagrams and wireframing done right
Build smarter forms for your website
Create and launch landing pages
Tool for staying organized with your development team and projects. Similar to Redmine
Add this plugin to your wordpress site and build out a slew of different types of pages including landing pages and other methods for collecting emails.
Presentation / Demo Tools
If you are running your own business or just focusing on sales, there’s a good chance that you’ll need some type of presentation software. Consider using something the “pops” a little more than just powerpoint. These tools may have a slight learning curve but they give you an easier way of sharing your presentations and also getting a more polished look for your future clients.
Cool demonstration online software that lets you transition between slides in a neat way
View your website across all devices and platforms
Some of the most shared content online these days is infographics. These are displays of anything about your business or industry that gives additional insights through visual representation. These are cool tools that help you create something visually stunning and professional without having to be a graphic designer.
Infographics and clip art for presentations. Maps – stats
Neat info graphics
Feelance Work Websites
Sometimes we’re not graced with all the artistic or technical abilities that we’d like to have. There are websites that allow you to get a lot of specialized work for a very reasonable price. Consider using the following to find content creators, designers, developers, and much more. Outsource the work that you can’t do yourself, no need to re-invent the wheel.
$5 for anything
Hire people for stuff
This terms sometimes makes marketers skin crawl because it can be vague. These are unique examples of how others have taken an interesting route to boost their businesses. Get inspired and learn some clever work-arounds to save you time on marketing. These sites are all free and tend to be invaluable when it comes time to grow your business.
Customer Support Hacks
Customer Support Videos to help you help you help
White hat to black hat marketing solutions
Similar to black hat world. White hat to black hat
Find profiles and extract data – emails
Give your prospects the option of when to have the next meeting/call by giving them a choice, similar to calendly.
At some point you should consider having your own events for marketing or just flat out celebrating these are a few tools that help you to organize and send out invites.
Event invite software that creates you a landing pages and allow people to RSVP and even pay for tickets to your event
All in one event planning software. Design seating charts / create checkin tool
Find meetups, events, and all sorts of interesting in-person presentations that interest you
Employee and Invoicing
Track hours for employees or people contracting for you and send invoices.
Track hours for contractors and consultants
Invoice your sub -contractors, management, or whoever owes you money
Keep track of all invoices in one place
Sales Tools / More Tools / Guides
These are a slew of guides, sales tool lists, and how-to’s that can teach you how to get the most out of your marketing. Each guide is unique but all of them are absolutely worth a shot.
Vast list of tools for every piece of your startup
100 Tools for prospecting and generating sales
Youtube best practices
Youtube video best practices – seo – tags – keywords – etc
Info Graphic Guide:
How to make a solid info graphic
Free Stock Photos
Picture/Stock images guide
Guide to Using Photos Legally
How to use creative commons and not get sued for using photos that you don’t own.
Free SEO tools
Slew of links for learning, analyzing, and optimizing SEO
How to promote your blog posts
How to get your forms right
Guide to the Psychology of Pricing
The list of psychology pricing strategies that make users convert more
50 Growth Hack Tools
List of tools for marketing growth hack projects
100 Best Marketing tools of 2016
If this list doesn’t cover it for you, try out the one above
All experts in SEO these days are self-taught. The insights to how search engines work and what is valuable in terms of getting listed higher online is part art and part science. Take some of the guess work out of creating your business by learning from the experts. Everyone needs a little help understanding the complexity of how to get your website noticed by more people. These are blogs that you should take glance at from time to time.
All things SEO. Includes tools as well
Search Engine Land
Inside search blog
What’s happening with google
If you don’t know something and it seems complicated, I’ve always encouraged people to “ask Dr. Google” or consider youtube. Sometimes you’ll need a more comprehensive approach to learning. The following are just a few places where you can learn online.
Free online classes for any class
Thanks for taking a look! Feel free to comment and share!
See a longer list inside of in the downloadable .csv version of this master list or download it via form below.