The Master list of Marketing and Sales Tools

Master list of marketing and sales tools

The following is a massive compiled list of marketing and sales tools I’ve used over the past 4+ years to bootstrap dozens of businesses. Some of the tools below will be relevant to you, others may not fit your business. The reason this list is valuable to you is that you can use these tools to automate processes, save time, and make your business run more smoothly. I’ve spent the last 4+ years finding these tools so you don’t have to. If you end up discovering just one resource from this list, then I feel like I’ve helped someone. You can get a quick overview of the tools in this spreadsheet:

An overview of all the marketing and sales tools


All I ask is that you share this list with friends, colleagues, and other connections to help those that could get a little extra bump in their business. You can also download this entire list with an additional resources into an excel spreadsheet for more simple sharing. Please comment on what you think and if you found this helpful! Please share it!

Download the more extensive excel version of this list now!

Content Creation

Every business should create it’s own content. If you’re struggling to create your own pictures, documents, write up, guides, lists, ebooks, templates, etc. Then take a look at this list and find simple ways around doing all the work the long and hard way:

Funny viral images

Edit pictures online

Meme Generator
Make your own Memes

Explainer Video Creation software

Similar to powtoon – create intro videos or explainer videos

Similar to powtoon – create videos of your product or service

Duplicate Content Checker
Duplicate content search for your website and blog posts

Free Summarizer
Just as it says, summarize articles

Plaigerism Checker
Make sure your content writers aren’t ripping you off

Think Up
Interesting content site for social media insights

Viral content. Use this as a guide on how to create sharable content

Incentivize people interacting with your brand

Get your content recommended on top publisher sites

Lucid Press
Build cool presentations and pages easily and free

Text Broker
Content writing service $0.013 per word

Free Stock Footage / Cheap

Photography, Video, and Web
($25, $150, $175)

Keep track of all content on all sites and get anayltics for everything

presentations, infographics, and much more
Make your website load images more quickly

Jpeg mini
Compress images quickly – similar to kracken

Simple picture creation. Can be used for ad creation or images to be used in email

Get ideas for articles that are the most popular by keyword

Puts email sign ups and additional calls to actions on videos
($0 – $100 depending on the number of videos)

Morgue File
Royalty free pics… really weird name for a website.

Video collage/montage software that allows you to easily produce videos without knowing how to edit.


Website Analysis and Auditing

Want to see what competitors are up to? Or how well you’re doing with your website? In order to find out far you’ve come, you need to see where you’ve started. These tools show you how much traffic, social traffic, paid ads is coming to your site, where it’s coming from, and expose holes in your marketing efforts. You can also use these tools to find out what is working for the competitors.

SEO, social, backlinks and overall website analysis  

Analyze websites – similar to Ahrefs

Errors and SEO best practices     

SEO Site Checkup
Tells you what’s wrong and what’s missing on your site from an SEO perspective

SEO Mastering
Seo / page rank tool

Comprehensive SEO analysis

Neil Patels SEO Analyzer
SEO Analyzer that tells you what you may have missed in terms of SEO

Can I Rank
SEO software that offers growth opportunities

Open Site Explorer
Link Checking

measurement of audience demographics and delivers real-time advertising.   
(Free but you must add it to your site)

Comparing traffic to your competitors

Quick Sprout
Grading your site overall

Webbee SEO Spider
Web-site crawling

Who is purchasing more CPC/PPC

Google Algo Checker
Google Algo Checker – Have you been hurt by an update?

Follow Wonk
Compare and find out someone’s social reach

Get your competitors Keywords and adwords campaigns

Speed testing site

App Annie
App breakdown for installs – keywords 

ASO Reports and App Keyword Tool 

Website error checker

See google updates and how they effect your site

Lets you see trends over time , helpful with keywords and content creation 

What are they using to create this website? Find out 


E-mail Campaigns/ Email Tools      

If you’re not collecting emails and interacting with your customers, you are missing out on a major part of your business. Email marketing lets interact with potential, new, current, and old customers. This is one of the most important parts of marketing and how you continue to get new customers.

Wise Stamp
Cool looking email signatures, increase social listening and highlight blog posts in every email    

Better Email through Data-Driven Personalization and Targeting

Simple email software for basic email marketing

Email software that is integrated with all kinds of software and services. Great for starting out 

Constant Contact
Simple email software for any business 
$110 per month – (5,000 – 10,000 contacts)

Email software with lots of integrations, templates, and simple flow setups 
$149 per month – (10,000 – 25,000 contacts)

Campaign Monitor
Affordable email marketing software with all the bells and whistles   
$299 – $699 per month (50K – Unlimited)

Email Marketing for everyone

Business email marketing software that swears it’s better than cosntant contact

Send Loop
Business email software
$145 – $235 per month (25,000 – 50,000 Contacts)

Email on Acid
Affordable email software for sending massive amounts of email
$295 per month – (2.5M opens)

Cake Mail
Email software that is affordable
$119 per month – (10,001 – 25,000 contacts)

Mobile friendly and intuitive email marketing software
$180 per month – (50,000 contacts – unlimited)

Cloud-based marketing platform for retailers to drive revenue through their email, mobile and social campaigns. Retargeting/CMS  
$995 a year for up to 60,000 emails sent and a maximum contact list size of 20,000 addresses.

E-mail marketing/retargeting and more 
Unlimited e-mails for $495

Inexpensive mass e-mail service    
100,000 e-mails for $86

Exact Target
E-mail service with lead nurturing/advanced data
$2,000 – 3,000 per month

Coffee Cup
Responsive email creator   
$99 – $199 buy – own. Simple way of making responsive emails
Did they get your email? Did they send it to someone else?

Manage shared mailboxes for support and better customer service

Email tracking, Document tracking and Mail merge with auto follow up emails

Find the email address of decision makers in millions of companies worldwide


Social Media            

Social media gives you a different channel to share anything you want with your current and potential customers. In many different types of businesses, the nature of social media is more so a “check the box,” type of thing. You need to have it and it should be kept current. The following tools let you monitor, create, and more easily get shares on social media.

Easiest way to publish on social media, it also allows you to share with your reading audience for greater visibility.

Click to Tweet
Facts that allow for fast re-tweet

Sharing buttons plugin – free and paid  

Widget for sharing on WP and other sites 

Social signals across 50 networks
$29.99 a month

Post content to 50 channels at once    
$5 a month

Social Media Policy Legal Template
Social media privacy policy/terms of use

Get social media leads   
$75 – $250

Marketing on social media – sharing across platforms

Real-time social media intelligence

Register social media accounts for you

Find industry experts

Find, Analyze, and Optimize for Social Growth

Similar to hootsuite, scheduling posts and publishing

Social media listening tools   

Sprout Social
Social media management platform – similar to hootsuite

Shorten and track the links you use on social media


Inbound Marketing Tools

Inbound marketing is the idea that you provide valuable content over time (much like this master list), for your potential customers to interact with and eventually become a part of your mailing lists or eventually sign up for your services or look deeper in your product.
Make gated content and email to build large email lists

Marketing software/content based CMS

Marketing automation, engagement, management  
$1,395 – $2,995 (10,000 records)

My Duplication Academy
Cheap version of hubspot/inbound marketing

Lead Pages
Cheap version of hubspot/inbound marketing
$67 per month


User Testing       

If your website is a source of leads (which it should be), you should find out how users are interacting with you. These services let you ask customers to walk through different processes on your website and give brutally honest feedback.

Usability Hub
Let people evaluate your site – objective reviews of your site

User Testing
Let people evaluate your site or app and find out if they’re able to interact the way you intended

Mobile app testing


Customer Feedback  

Get instant feedback or proof that a certain feature or part of your website is working. This can be asking customers what they want to see, referral programs, surveys, contact forms, and much more.

Web Engage
Surveys, customer feedback, etc. Find out what users like, show them helpful options, feedback.  
($29 a month)

Exit Surveys and Target Questions. Behavior and insights

Outbound io
Automated messages to people 
$49 – $129 a month (3,000 – 10,000)

easy-to-use feedback, helpdesk, and knowledge base management tools in one platform that empowers users to speak

Customer referrals

Referral software / Marketing  

Referral Candy
Acquire New Customers & Increase Sales with a Referral Program  

Bounce Exchange
Pop-up before you quit, landing pages, etc   
$5995 – $3995 per month by pageview volume

actionable feedback from your customers + Net promotor score

Customer feedback quiz emails
$49 a month

Survey Gizmo
Get info’s from your customers, on the cheap 

Create surveys with a links 

Survey Monkey
Create surveys

This is the flatform used for email quizes.



You need to constantly measure your site’s performance to find out how to make the user experience better, reduce the bounce rate, observe user journeys, and get a better perspective on how your users on interacting. This isn’t always for people just starting out but it’s worth a look.

Mix Panel
Measures events (users signing up, sharing, click lead sheet, purchase, etc) and event can have properties (name, categoy, amount). See how users fall off as they progress through the site  
$150 – $300 per month (500K – 2M events)

Free (open source) web analytics software. Like a free version of mixpanel without the events.

Direct access to all your customer-level and event-level data and in an easy-to-query format. Stored on Amazon.  
$91 – $100 per month (500K – 1M events)

Keen IO
Built to collect and store huge amounts of event data – those constant little interactions that happen all day, every day, in your apps.
Free – $20 – $125 per month (50K – 100K – 1M events)

Individual user-based analytics platform for your whole team. Info graphics! 
$150 – $250 per month (500K – 1M)

Behavior, leading real-time web analytics and targeted customer engagement service
$79- $199 per month (400k – 1.25M)
Install tracking for the last time. Send your data to 89 tools with the flick of a switch
$29 per month (1M events)

Fox Metrics
Analytics. Data centered around your customers, not just page views  
$20 – $120 per month (100K – 1M)

Monitor, Analyze and Optimize Customer Engagement with Online Customers   
Expensive $200+ per month

Similar mixpanel       

Certain Source
Finds trends in your users and those that convert and target them    



Find out which keywords you rank for. Diversify and start to build content off the keywords and phrases you’re interested in ranking for. This is the difference between your business eventually coming up on the first page of google and 10th page.
SEO keywords
Keyword/description tool

Keyword density
Density of keywords on site

Google Alerts
Google alerts for anything related to your company

Hit Tail
Hit Tail Long Tail Keyword Tool

Keyword shitter
keyword spinner and discovery tool

Find similar keywords for blog posts by putting in what your website is about and what your blog is about to help you determine keywords to use.

Find keywords that are searched across different search engines


A/B testing and Landing pages     

As you get more advanced in building your business and your website, you will need to optimize your website to discover the easiest ways to turn people into paid users or leads. These services let you change the content on your site, interact more efferently with customers, and drive more leads by testing outcomes.
Landing page design and implementation software

Test A/B landing pages

a/b testing for articles/content

Visual Website Optimizer
A/B testing – usability – Split testing – heatmap

Heatmaps, individual behavior, analytics, in real time

automated, timely, & personal messages to onboard, communicate, and get feedback from users – in-product or email

Kickoff Labs
A/b testing – email capture – user grabs

Exit Monitor
Exit intent software, triggers a pop up when it detects users are about to exit the site.

Visualize user journey and clicks. Heatmaps.


Marketing Companies             

Marketing companies are a dime a dozen. Some of them are great and some of them are frauds. The companies listed below are more-so examples of what marketing companies look like. They should offer a range of services and never promise to “put you on the first page of google.” If you’re seriously considering turning over your marketing efforts to a company, do some research, talk to the companies in their portfolio, and get multiple quotes.

Social Media, SEO, Analytics, etc           
$750 per month

Bruce Clay
SEO, Ads, PPC  

Social Media, SEO, Analytics, etc    
$5,000 – $25,000 per year



This section is more geared towards products and services that specifically target mobile users in terms of ads and analytics. If you’re just getting started and don’t have a mobile product or service, feel free to move past this section.

Mobile targeting and marketing automation stuff

UI controls, end-to-end solutions for mobile app development, ALM tools across all major development platforms.

Tap Sense
Big data. Realtime tracking

Push Notifications

Just Mailto
E-mail popup for mobile browsing

Send sms alerts to users
Deep linking to appstore

App Radar

Free keyword tracking and optimization tool for google play and app store

CPC/CPM/Retarget CPC – Ads     

A major part of every success company is paying for leads. There are thousands of tools that help companies get new customers. The following are different tools and services that help you pay per click and impression within a slew of different ad networks.

Perfect Audience
Retarget across the web, Facebook, and Twitter
CPM rates falling between $0.25-0.40 for Facebook Retargeting and $1.25-2.25 for web retargeting on average.

Retargeting – fb and google similar networks
CPM range of $1- $2.50

Digital Point
CPM banner ads, CPM email ads and CPC contextual links.
Starts at just $1 per CPM or $0.10 per CPC.

Full-service display advertising solution specializing in retargeting and audience targeting
$1,500 – $2,500 per month  $4 CPM

Buying engine that focuses on specific people

improve marketing ROI in digital media across web, mobile, video, and social channels

Adwords and Bing Purchasing – they do all the work
$249 – $899 to advise monthly. $549 – $1000+ to fully manage.

Ad network that leverages different ad sources with lowest cpc for each ad  

Ad network that lets you select stronger fields of user specifics so you can target things like age, sex, etc    

Automate all your ads   


Project Management    

When you’re working on any type of project for your business, you should be using some type of software that keeps tracks of your progress. This keeps you more organized and helps keep others accountable for their responsibilities. Project management isn’t something that comes easy to everyone, but when you pick a tool below make sure you take the time to train others on how to use it.

Construction project management – specifically for projects that use gantt charts . Great project summary and reporting

Simple project management

Project management

Project management and other tools for business

Project management for websites and marketing teams

Invision App
Project Management for webpage design – lets you see the page as it’s being built


Scraper / Crawlers          

Rip data from websites when you need it. This can be contact details, potential customers, or anything that you want to collect. These tools can save tons of hours when you’re trying to grab data to display elsewhere.

Scraping Hub
Scrape pages for data
$1 – 10,000 pages

Scrape blogs for authorship/contacts

Similar to buzzstream – get contacts for bloggers
Scrap blogs and websites for contacts and twitter
Automatically scrape websites for contact data


E-mail Verification/tools         

In sales, you need to make sure the people your reaching out are the right people. Time wasted on the wrong customer means less time spent with the right one. Tracking the right person to speak with can also be time consuming. Do it right with the tools below.

Atomic List Manage
E-mail verifying

Email tracking

E-mail verifying for business

Email tracking and action notification

Email CRM for mail merges works with gmail

Email Hunter
Find email addresses for people within a company 

Finds emails based on url


Internet Automation Tools     

These tools allow you to shift some of your efforts away from manual processes when it comes to sending messages and reactions out one by one. This is key for social media in terms of getting a first touch out and also interacting with new leads as soon as they interact with you. Poke around a bit and see what you find.
Set alerts for anything, set up automated functions on social and other platforms

Automatically connect services and apps to transfer info

Elastic IO
API-first integration platform for application integration specialists


Offline Tools

Sometimes the old methods are the best, maybe you want to add a special touch to a new client or you’re interested in getting a service that takes your calls when you’re busy. These are a great way to make your company and team seem bigger than it is.
Virtual assistant that answers your calls for you 

Send handwritten thank you notes

Swag (teeshirt, mugs, pens, stickers) management. Send new clients a carebox for becoming a customer

Vista Print
Inexpensive business cards and other printing services



When you start using dozens of tools, it becomes nearly impossible to keep up with all the logins and passwords. This saves everything in one place where you can access and grant access to others on your time. There’s nothing worse having to reset passwords every time you want to use a tool.
Save all your passwords securely in one place

Free Antivirus Software

Similar to LastPass, you can save and share all your passwords in one place



Depending on the size of your staff, you want to consider using an inter-office communication tool outside of SMS texting and email. This a quicker way of getting messages and responses overall. Keep in mind conference call tools are great way to do a remote sales presentation.
Office messaging app

My Free Conference Call
Free conference call dial-in tool. For those that have customers that are less digital friendly

Simple messaging software that is virtually an industry standard these days
No registration virtual meeting webinar software

When you need to host larger webinars for your business this is a great tool

Set appointments and allow leads to choose their appointment times and automatically sync with your calendar.

Data Tools
Figure out a meaningful way of displaying your data. These tools are going be more and more helpful as tools to get better sense of how your business is going on a daily, monthly, and weekly basis. You can also use these tools in presentations and cool pieces of content for people that interact with your brand.
mix your data with maps

Realtime cloud monitoring for your data

Agency that takes your data and makes it meaningful and helps you to display it

Intergrate APIs

Chart JS
Make cool looking displays on your site to demonstrate your data

Great/expensive tool to show your data in meaningful way

Plot circles of meaningful data to demonstrate your brand/competitors and more

Dashboards. Get a better overview of your business by linking all your information and stats in one place


View Anonymously / Browse Incognito

Sometimes you want to test stuff on your own site, view competitors, or see how a different IP or location will display the content or languages on your own site. Other times it’s just for playing it safe across a slew of possible circumstances.


Browse and search Anonymously

Use for free – surf in private


Building Websites         

Plain and simple, you need a website. If your business (no matter how small), doesn’t have a website- you are leaving money on the table. Consider using one of dozens of free CMS websites to get something out there. When you get more advanced, you should begin to create landing pages based on sales or different campaigns. Landing pages can be tricky but there are also tons of guides on doing them correctly.

Online templates for single page word press

Sketch is an application that can be used to create user interface elements

Visual Composer
Visual Composer – tool to build webpages inside of wordpress

Free websites – very easy to use

Lucid Chart
Diagrams and wireframing done right

Continuous integration – Programing

Build smarter forms for your website

Create and launch landing pages 

Tool for staying organized with your development team and projects. Similar to Redmine

Promote content across multiple platforms and buy traffic

Get users signed up quickly with their google accounts   

Add this plugin to your wordpress site and build out a slew of different types of pages including landing pages and other methods for collecting emails.


Presentation / Demo Tools     

If you are running your own business or just focusing on sales, there’s a good chance that you’ll need some type of presentation software. Consider using something the “pops” a little more than just powerpoint. These tools may have a slight learning curve but they give you an easier way of sharing your presentations and also getting a more polished look for your future clients.
Cool demonstration online software that lets you transition between slides in a neat way
Webinar software

Show iphone app on desktop for presentation

View your website across all devices and platforms 

Post all your presentation documents online, great for social sharing and SEO

Create beautiful proposals online with the help of this tool



Some of the most shared content online these days is infographics. These are displays of anything about your business or industry that gives additional insights through visual representation. These are cool tools that help you create something visually stunning and professional without having to be a graphic designer.
Infographics and clip art for presentations. Maps – stats

Neat info graphics
Building web stuff- info graphics, videos, short sites

Build infographics and new visual stuff for your site

Cheap, easy, good looking info graphics


Feelance Work Websites         

Sometimes we’re not graced with all the artistic or technical abilities that we’d like to have. There are websites that allow you to get a lot of specialized work for a very reasonable price. Consider using the following to find content creators, designers, developers, and much more. Outsource the work that you can’t do yourself, no need to re-invent the wheel.
Freelance stuff

$5 for anything

Hire people for stuff

Freelancer sites

More freelancers

Never over or under-estimate what you can find on craigslist


Growth Hacking      

This terms sometimes makes marketers skin crawl because it can be vague. These are unique examples of how others have taken an interesting route to boost their businesses. Get inspired and learn some clever work-arounds to save you time on marketing. These sites are all free and tend to be invaluable when it comes time to grow your business.

Customer Support Hacks
Customer Support Videos to help you help you help 

Warrior Forum
White hat to black hat marketing solutions

Webmaster World
Similar to black hat world. White hat to black hat

Growth Hacking
Website for tips and tricks – successes and failures. Highly recommend

Industry standard to meet people in your field. Join groups- find people

Cofounders Lab
Find other co-founders or people interested in what you’re trying to do

Find key influencers in your market

Profile Hopper
Find profiles and extract data – emails

Hyper targeted and “automated cadences.” Continue to tap potential clients

Schedule once
Give your prospects the option of when to have the next meeting/call by giving them a choice, similar to calendly.

An open platform for influencers to profile their best work. Brands and agencies can use the tools for finding and work with influencers.

Event Tools

At some point you should consider having your own events for marketing or just flat out celebrating these are a few tools that help you to organize and send out invites.

Event invite software that creates you a landing pages and allow people to RSVP and even pay for tickets to your event

Social Tables:
 All in one event planning software. Design seating charts / create checkin tool

Find meetups, events, and all sorts of interesting in-person presentations that interest you


Employee and Invoicing

Track hours for employees or people contracting for you and send invoices.

Pay hourly workers, export payroll, timeclock check in

Time Starter
Track hours for contractors and consultants

Invoice Generator
Invoice your sub -contractors, management, or whoever owes you money

Keep track of all invoices in one place


Sales Tools / More Tools / Guides

These are a slew of guides, sales tool lists, and how-to’s that can teach you how to get the most out of your marketing. Each guide is unique but all of them are absolutely worth a shot.
Vast list of tools for every piece of your startup

Prospect Stack
100 Tools for prospecting and generating sales

Youtube best practices
Youtube video best practices – seo – tags – keywords – etc

Info Graphic Guide:
How to make a solid info graphic

Free Stock Photos
Picture/Stock images guide

Guide to Using Photos Legally
How to use creative commons and not get sued for using photos that you don’t own.

Free SEO tools
Slew of links for learning, analyzing, and optimizing SEO

Good UI
A guide to better User Interfaces

Robbie Richards
How to promote your blog posts

How to get your forms right

Guide to the Psychology of Pricing
The list of psychology pricing strategies that make users convert more

50 Growth Hack Tools
List of tools for marketing growth hack projects

100 Best Marketing tools of 2016
If this list doesn’t cover it for you, try out the one above



All experts in SEO these days are self-taught. The insights to how search engines work and what is valuable in terms of getting listed higher online is part art and part science. Take some of the guess work out of creating your business by learning from the experts. Everyone needs a little help understanding the complexity of how to get your website noticed by more people. These are blogs that you should take glance at from time to time.
All things SEO. Includes tools as well

Search Engine Land
SEO news

Inside search blog
What’s happening with google

Matt Cutts Blog
Tips and tricks. Basically the only guy that understands how google plays ball

What’s happening with google updates

Traffic planet


Online Classes:

If you don’t know something and it seems complicated, I’ve always encouraged people to “ask Dr. Google” or consider youtube. Sometimes you’ll need a more comprehensive approach to learning. The following are just a few places where you can learn online.

Free online classes for any class

Online classes for learning           


Thanks for taking a look! Feel free to comment and share!

See a longer list inside of in the downloadable .csv version of this master list or download it via form below.