The following is a massive compiled list of marketing and sales tools I’ve used over the past 4+ years to bootstrap dozens of businesses. Some of the tools below will be relevant to you, others may not fit your business.
The reason this list is valuable to you, is that you can use these tools to automate processes, save time, and make your business run more smoothly.
I’ve spent the last 4+ years finding these tools so you don’t have to. If you end up discovering just one resource from this list, then I feel like I’ve helped someone. You can get a quick overview of the tools in this spreadsheet:
All I ask is that you share this list with friends, colleagues, and other connections to help those that could get a little extra bump in their business. Please comment on what you think, and if you found this helpful! Please share it!
Every business should create it’s own content. If you’re struggling to create your own pictures, documents, write up, guides, lists, ebooks, templates, etc. Then take a look at this list and find simple ways around doing all the work the long and hard way:
Website Analysis and Auditing
Want to see what competitors are up to? Or how well you’re doing with your website? In order to find out far you’ve come, you need to see where you’ve started. These tools show you how much traffic, social traffic, paid ads is coming to your site, where it’s coming from, and expose holes in your marketing efforts. You can also use these tools to find out what is working for the competitors.
E-mail Campaigns/ Email Tools
If you’re not collecting emails and interacting with your customers, you are missing out on a major part of your business. Email marketing lets you interact with potential, new, current, and old customers. This is one of the most important parts of marketing and how you continue to get new customers.
Social media gives you a different channel to share anything you want with your current and potential customers. In many different types of businesses, the nature of social media is more so a “check the box,” type of thing. You need to have it and it should be kept current. The following tools let you monitor, create, and more easily get shares on social media.
|Buffer||Easiest way to publish on social media|
|Click to Tweet||Facts that allow for fast re-tweet|
|Addthis||Sharing buttons plugin|
|Shareaholic||Widget for sharing on WP and other sites|
|Synder||Social signals across 50 networks|
|Onlywire||Post content to 50 channels at once|
|Azuqua||Get social media leads|
$75 - $250
|Spokal||Sharing across social media platforms|
|Nuvi||Real-time social media intelligence|
|KnowEm||Register social media accounts for you|
|Klout||Find industry experts|
|CoSchedule||Scheduling posts and publishing|
|Zoomph||Social media listening tool|
|Sprout Social||Social media management platform|
|Bitly||Shorten and track the links you use on social media|
Inbound Marketing Tools
Inbound marketing is the idea that you provide valuable content over time (much like this master list), for your potential customers to interact with and eventually become a part of your mailing lists or eventually sign up for your services or look deeper in your product.
|Hubspot||Make gated content and email to build large email lists|
|InfusionsSoft||Marketing software/content based CMS|
|Marketo||Marketing automation, engagement, management |
$1,395 - $2,995
|My Duplication Academy||Cheap version of hubspot/inbound marketing|
|Lead Pages||Cheap version of hubspot/inbound marketing|
If your website is a source of leads (which it should be), you should find out how users are interacting with you. These services let you ask customers to walk through different processes on your website and give brutally honest feedback.
|Usability Hub||Let people evaluate your site – objective reviews of your site|
|UserTesting||Let people evaluate your site or app|
|SilverBack||Mobile app testing|
|Peek by UserTesting||Try user testing|
Get instant feedback or proof that a certain feature or part of your website is working. This can be asking customers what they want to see, referral programs, surveys, contact forms, and much more.
|Web Engage||Surveys, customer feedback, etc|
|Qualaroo||Exit Surveys and Target Questions. Behavior and insights|
|Outbound io||Automated messages to people |
$49 – $129/month
|UserVoice||Feedback, helpdesk, and knowledge base management tools in one platform|
|Extole||Referral software / Marketing|
|Referral Candy||Acquire New Customers & Increase Sales with a Referral Program|
|Bounce Exchange||Pop-up before you quit, landing pages, etc|
$5995 – $3995/month by pageview volume
|Delighted||Actionable feedback from your customers|
|ClickinSights||Customer feedback quiz emails|
|Survey Gizmo||Get info’s from your customers|
|Typeform||Create surveys with a links|
|Survey Monkey||Create surveys|
You need to constantly measure your site’s performance to find out how to make the user experience better, reduce the bounce rate, observe user journeys, and get a better perspective on how your users on interacting. This isn’t always for people just starting out but it’s worth a look.
|Mix Panel||Understand your user's journey with insights|
$150 - $300/month
|Piwik||Free (open source) web analytics software|
|Snowplow||Direct access to all your customer-level and event-level data|
$91 - $100/month
|Keen IO||Collect and store huge amount of event data|
Free – $20 – $125/month
|KISSmetrics||Individual user-based analytics platform|
$150 - $250/month
|Woopra||Behavior, leading real-time web analytics and targeted customer engagement service|
$79 - $199/month
|Segment.io||Install tracking for the last time. Send your data to 89 tools with the flick of a switch|
|Fox Metrics||Analytics. Data centered around your customers, not just page views|
$20 - $120/month
|Totango||Monitor, Analyze and Optimize Customer Engagement with Online Customers|
|Heap||Similar to mixpanel|
|Certain Source||Finds trends in your users and those that convert and target them|
|Inspectlet||See what visitors do on your site|
|Trendspottr||Can help you discover emerging trends|
Find out which keywords you rank for. Diversify and start to build content off the keywords and phrases you’re interested in ranking for. This is the difference between your business eventually coming up on the first page of google and 10th page.
|SEO Keywords||Keyword/description tool|
|Keyword Density||Density of keywords on site|
|Google Alerts||Google alerts for anything related to your company|
|Hit Tail||Hit Tail Long Tail Keyword Tool|
|Keyword Shitter||Keyword spinner and discovery tool|
A/B testing and Landing pages
As you get more advanced in building your business and your website, you will need to optimize your website to discover the easiest ways to turn people into paid users or leads. These services let you change the content on your site, interact more efferently with customers, and drive more leads by testing outcomes.
|Unbounce||Landing page design and implementation software|
|Optimizely||Test A/B landing pages|
|NayTev||A/B testing for articles/content|
|Visual Website Optimizer||A/B testing – usability – Split testing – heatmap|
|Clicky||Heatmaps, individual behavior and analytics in real time|
|Intercom||Make it easy to communicate with customers|
|Kickoff Labs||A/b testing – email capture – user grabs|
|Exit Monitor||Exit intent software, triggers a pop up when it detects users are about to exit the site.|
|CrazyEgg||Visualize user journey and clicks|
Marketing companies are a dime a dozen. Some of them are great and some of them are frauds. The companies listed below are more-so examples of what marketing companies look like. They should offer a range of services and never promise to “put you on the first page of google.” If you’re seriously considering turning over your marketing efforts to a company, do some research, talk to the companies in their portfolio, and get multiple quotes.
This section is more geared towards products and services that specifically target mobile users in terms of ads and analytics. If you’re just getting started and don’t have a mobile product or service, feel free to move past this section.
CPC/CPM/Retarget CPC – Ads
A major part of every success company is paying for leads. There are thousands of tools that help companies get new customers. The following are different tools and services that help you pay per click and impression within a slew of different ad networks.
When you’re working on any type of project for your business, you should be using some type of software that keeps tracks of your progress. This keeps you more organized and helps keep others accountable for their responsibilities. Project management isn’t something that comes easy to everyone, but when you pick a tool below make sure you take the time to train others on how to use it.
|GenieBelt||Construction Project Management|
|Trello||Simple project management|
|Evernote||Project management and other tools for business|
|Basecamp||Project management for websites and marketing teams|
|Invision App||Project Management for webpage design|
|Remember the milk||Project Management|
Scraper / Crawlers
Rip data from websites when you need it. This can be contact details, potential customers, or anything that you want to collect. These tools can save tons of hours when you’re trying to grab data to display elsewhere.
|Scraping Hub||Scrape pages for data|
|BuzzStream||Scrape blogs for authorship/contacts|
|NinjaOutreach||Similar to buzzstream – get contacts for bloggers|
|ContentMarker.io||Scrap blogs and websites for contacts and twitter|
|Import.io||Automatically scrape websites for contact data|
Internet Automation Tools
These tools allow you to shift some of your efforts away from manual processes when it comes to sending messages and reactions out one by one. This is key for social media in terms of getting a first touch out and also interacting with new leads as soon as they interact with you. Poke around a bit and see what you find.
Sometimes the old methods are the best, maybe you want to add a special touch to a new client or you’re interested in getting a service that takes your calls when you’re busy. These are a great way to make your company and team seem bigger than it is.
|MailLift||Send handwritten thank you notes|
|Printfection||Swag (teeshirt, mugs, pens, stickers) management. Send new clients a carebox for becoming a customer|
|Vista Print||Inexpensive business cards and other printing services|
When you start using dozens of tools, it becomes nearly impossible to keep up with all the logins and passwords. This saves everything in one place where you can access and grant access to others on your time. There’s nothing worse having to reset passwords every time you want to use a tool.
|LastPass||Save all your passwords securely in one place|
|AVG||Free Antivirus Software|
|1Password||Similar to LastPass, you can save and share all your passwords in one place|
Depending on the size of your staff, you want to consider using an inter-office communication tool outside of SMS texting and email. This a quicker way of getting messages and responses overall. Keep in mind conference call tools are great way to do a remote sales presentation.
Figure out a meaningful way of displaying your data. These tools are going be more and more helpful as tools to get better sense of how your business is going on a daily, monthly, and weekly basis. You can also use these tools in presentations and cool pieces of content for people that interact with your brand.
View Anonymously / Browse Incognito
Sometimes you want to test stuff on your own site, view competitors, or see how a different IP or location will display the content or languages on your own site. Other times it’s just for playing it safe across a slew of possible circumstances.
|Hide My Ass||VPN|
|DuckDuckGo||Browse and search Anonymously|
|CyberGhost||Use for free – surf in private|
Plain and simple, you need a website. If your business (no matter how small), doesn’t have a website- you are leaving money on the table. Consider using one of dozens of free CMS websites to get something out there. When you get more advanced, you should begin to create landing pages based on sales or different campaigns. Landing pages can be tricky but there are also tons of guides on doing them correctly.
Presentation / Demo Tools
If you are running your own business or just focusing on sales, there’s a good chance that you’ll need some type of presentation software. Consider using something the “pops” a little more than just powerpoint. These tools may have a slight learning curve but they give you an easier way of sharing your presentations and also getting a more polished look for your future clients.
Some of the most shared content online these days is infographics. These are displays of anything about your business or industry that gives additional insights through visual representation. These are cool tools that help you create something visually stunning and professional without having to be a graphic designer.
|Vizualize.me||Infographics and clip art for presentations. Maps – stats|
|Piktochart||Neat info graphics|
|Visual.ly||Building web stuff- info graphics, videos, short sites|
|Vengage||Build infographics and new visual stuff for your site|
|Easelly||Cheap, easy, good looking info graphics|
Feelance Work Websites
Sometimes we’re not graced with all the artistic or technical abilities that we’d like to have. There are websites that allow you to get a lot of specialized work for a very reasonable price. Consider using the following to find content creators, designers, developers, and much more. Outsource the work that you can’t do yourself, no need to re-invent the wheel.
|Fiverr||$5 for anything|
|Staff||Hire people for stuff|
|Guru||Find and hire freelancers|
|Craigslist||Never over or under-estimate what you can find on craigslist|
This terms sometimes makes marketers skin crawl because it can be vague. These are unique examples of how others have taken an interesting route to boost their businesses. Get inspired and learn some clever work-arounds to save you time on marketing. These sites are all free and tend to be invaluable when it comes time to grow your business.
At some point you should consider having your own events for marketing or just flat out celebrating these are a few tools that help you to organize and send out invites.
Employee and Invoicing
Track hours for employees or people contracting for you and send invoices.
|Planday||Pay hourly workers, export payroll, timeclock check in|
|Time Starter||Track hours for contractors and consultants|
|Invoice Generator||Invoice your sub -contractors, management, or whoever owes you money|
|Invoicely||Keep track of all invoices in one place|
Sales Tools / More Tools / Guides
These are a slew of guides, sales tool lists, and how-to’s that can teach you how to get the most out of your marketing. Each guide is unique but all of them are absolutely worth a shot.
|StartUpYar||Vast list of tools for every piece of your startup|
|Prospect Stack||100 Tools for prospecting and generating sales|
|Youtube best practices||Youtube video best practices – seo – tags – keywords – etc|
|Info Graphic Guide:||How to make a solid info graphic|
|Free Stock Photos||Picture/Stock images guide|
|Guide to Using Photos Legally||How to use creative commons and not get sued for using photos that you don’t own|
|Free SEO tools||Slew of links for learning, analyzing, and optimizing SEO|
|Good UI||A guide to better User Interfaces|
|Robbie Richards||How to promote your blog posts|
|Formisimo||How to get your forms right|
|Guide to the Psychology of Pricing||The list of psychology pricing strategies that make users convert more|
|50 Growth Hack Tools||List of tools for marketing growth hack projects|
|100 Best Marketing tools of 2016||If this list doesn’t cover it for you, try out the one above|
All experts in SEO these days are self-taught. The insights to how search engines work and what is valuable in terms of getting listed higher online is part art and part science. Take some of the guess work out of creating your business by learning from the experts. Everyone needs a little help understanding the complexity of how to get your website noticed by more people. These are blogs that you should take glance at from time to time.
|Moz||All things SEO. Includes tools as well|
|Search Engine Land||SEO News|
|Inside search blog||What’s happening with google|
|Matt Cutts Blog||Tips and tricks. Basically the only guy that understands how google plays ball|
|MozCast||What’s happening with google updates|
|Traffic planet||SEO/SEM Forum|
If you don’t know something and it seems complicated, I’ve always encouraged people to “ask Dr. Google” or consider youtube. Sometimes you’ll need a more comprehensive approach to learning. The following are just a few places where you can learn online.
Thanks for taking a look! Feel free to comment and share!
See a longer list inside of in the downloadable .csv version of this master list or download it via form below.