Gråkjær

Founded in 1973, Gråkjær A/S currently employs 120 people and constructs commercial, aquaculture, and agricultural building projects. They cover the entire construction process, from design to the final screw. The Gråkjær Agriculture division has approximately 30 projects in Denmark and about the same number in Norway.

Why GenieBelt works for Gråkjær

Gråkjær has been given the task of constructing a farm at a distance from human civilisation in order to avoid the spread of diseases. Not only is distance a challenge, there is pressure to deliver the project on time as the animals for the farm have already been ordered.

“The project management tool GenieBelt is the right tool for us for several reasons. First of all, we need a simple way to disseminate and communicate project progress via photos from the construction site, which is indispensable for distance management. Secondly, it is necessary for us to actively involve all parties, from the builder to consultants and contractors in the project schedule to be able to realise the project. Thirdly, the tool must be simple and easy to use, so everyone can participate. GenieBelt meets all three requirements fully” says Morten Malle, Director Agricultural Production at Gråkjær.

Morten Malle

Director Agricultural Production

The goal for us is to have a dynamic overview of our entire portfolio including all phases of the project. Gråkjær is among the best in its league because we can steer our projects safely to conclusion, and GenieBelt is a strategic tool that enhances our competencies and fits our vision

Dynamic programme to work with

Being an easy-to-use and simple tool, multiple subcontractors and project participants have ended up embracing GenieBelt themselves. With frequent updates from construction sites in the form of status updates and attached pictures, GenieBelt brings it all together by providing a complete picture of the projects.

Managers are able to see all updates, challenges and gain insights in order to make informative decisions. Everything in GenieBelt is live and dynamic, which has been very valuable for Gråkjær.

“In the past we had a sea of dead documents to be manually updated in several places. That is the starting point of where errors and misunderstandings occur. In relation to time management, logistics and coordination, it is GenieBelt that shows our builders what we have planned and what is actually happening on the building site. GenieBelt takes our dead documents and makes them 100% dynamic,” says Morten Malle.

GenieBelt for all projects

GenieBelt has given Gråkjæt the detailed insight into their project that they were initially looking for, so now they realise the benefits of the system and are planning to scale it over the rest of their agricultural and commercial projects.

“The goal for us is to have a dynamic overview of our entire portfolio including all phases of the project. Gråkjær is among the best in its league because we can steer our projects safely to conclusion, and GenieBelt is a strategic tool that enhances our competencies and fits our vision,” concludes Morten Malle.

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